Collection: Neshow

About the designer:

Ahmed is originally a petroleum engineer that shifted his career to fashion. He’s a casual wear designer that started his brand when he couldn't find pieces that matched his personality. Initially producing outside Egypt, he later redirected his vision to local craftsmanship and he’s now competing with the global market. Every piece is a blend of his unique style and commitment to self-expression.


About the brand:

Linen fabrics that exude an aura of luxury, both visually and sensorially, as an ode to effortless elegance. The combination of visual appeal, sensory comfort, and inherent qualities like durability and sustainability make linen a fabric that speaks to a desire for timeless elegance, quality, and conscious consumption. This is the essence of true luxury.